Vegan Frozen Food

 

Consumers' need for convenience, their demand for ready-to-eat meals, combined with their desire to cut down on meat has seen the plant-based frozen food category rise. 

 

The fast-food sector has started to offer more vegan products. KFC, Burger King, Carl's Jr., and McDonald's have partnered with vegan meat brands, such as Beyond Meat and Impossible Meat, to offer vegan burgers nationwide. Bloomberg Intelligence has reported that the market for plant-based food is expected to grow from being worth $29.4 billion in 2020 to $162 in 2030. 

 

According to American Frozen Food Institute, more than 50% of Millennials have reported that frozen food is equal to or better for you than fresh food. A Deloitte study showed that frozen category sales shopping soared to a record 23% increase, 200% above fresh food during the pandemic. Currently, Millennials make up 48% of the frozen food segment, however, Gen Z is expected to drive the long-term growth of this industry since products offer convenience, a healthy alternative, and an exciting flavor, according to AFFI's Power of Frozen in Retail 2021 report.

 

Vegan frozen food is expected to drive the growth of the frozen food market. The global frozen food market is projected to reach a valuation of US$ 602,257 Mn by 2032, with sales growing at a positive CAGR of 6.7% from 2022 to 2032, according to a report conducted by Future Market Insights Global and Consulting Pvt. Ltd. Scaling up from a value of US$ 314,285 Mn in 2022, the target market is driven by heightened demand for convenience foods according to the report by Future Market Insights Global and Consulting Pvt. Ltd. According to the report the frozen food market in North America will account for 33.4% of the global frozen food market, while Europe’s frozen food market will hold about a 40.9% share of the overall frozen food market.

 

Companies have now looked into launching new vegan frozen food products, such as vegetable balls, vegan burgers, and fillets. PBFA data shows that plant-based frozen meals were up almost 30% in 2020. 

With the increasing awareness about the health and environmental benefits that vegan food can provide and the demand for convenience is driving the vegan frozen food market. Consumers will turn to ready-to-eat lamb chops, kebabs, ham slices, and burgers in colorful sustainable packaging with cleaner ingredient labels. Ready-to-eat frozen meals are easily stored, have an extended life, and can be a simple, quick meal for consumers with a busy lifestyle.

 

Oumph is a 100% plant-based food brand with mouthwatering flavors and juicy textures. Their products are inspired by big flavors from all around the world. Its product categories range from The Classic Burger, The Sticky Smokehouse Rib style, The Spiced Kebab, and The Pulled BBQ Chunks to their Döner Style Kebab. Soy, peas, and wheat protein are turned into innovative, plant-based frozen food products. 

 

Fry Family Food is a plant-based food company crafting over 40 different products in order to make quality vegan alternatives accessible. The idea behind the brand was to make nutritious, high-quality products for families passionate about a plant-based diet. The brand is crafting quality meat made from the best quality plant proteins found. Their frozen product range from seafood, burgers, sausages, nuggets, and snacks, to name a few. Currently, their products are available in over 40 different countries.

 

No Meat believes food can still taste great and be good for the planet. Their no meat range is food products created for vegan, vegetarian, pescatarian, flexitarian, or meat-eaters created from 100% plant-based ingredients. From sandwiches to salads to tacos to spaghetti bolognese, No Meat creates dishes intended to be enjoyed by the whole family. 

Plant-Based Mood Snacks

 

According to a report published Grand View Research, the vegan snack market is expected to reach 80.53 USD by 2023. Per Segmenta, 36% of Gen Z are emotional snackers, reporting that negative emotions such as stress, anxiety, and sadness are drivers that lead them to snacks. With the rise of  healthy and vegan alternatives, consumers are starting to demand "good for you" vegan snacks with functional effects that help them with stress and anxiety. 

 

Across Europe, as consumers begin to emerge from varying degrees of lockdown, people are determined to put their health at the top of the agenda, whether physical, mental, or a combination of both. For many, this impacts the choices made in the food and drink aisle – especially when it comes to snacking. "Our research has found a surge in demand for healthier snacks. Consumers seek out better-for-you, not necessarily best-for-you, as they are not prepared to compromise on taste," Sonja Matthews, senior manager of strategic Insights EMEA and ASPAC at Glanbia Nutritional, tells Confectory Production.The rise of functional vegan snacks has emerged, making it easy and guilt-free for consumers to snack to support their mental health.

 

The company Tree Fort Farms has created its Full Spectrum CBD Vegan Fruit Snacks, which are all-natural, vegan, and gluten-free fruit snack bites. The CEO was inspired to offer natural ways for people to manage their stress. The snacks benefit from the calming and stress-relieving benefits of the CDB, while not compromising the taste. Each pack contains a mix of Strawberry, Watermelon, and Lemon-flavored chews. Furthermore, the company yAir makes personalized plant-based nutrition bars packed with research-backed botanical blends to give customers a stress-relieving effect. An online questionnaire considers the individual's response to stress, guiding the company to create personalized, functional and vegan snack bars to its customers.