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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of feminity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.


Men's Personalized Skincare App

Market Trends / Gen Z Consumer Insights / App Prototype

The idea is to create a male beauty app called "Adonis". Adonis is a skincare app that guides men on how to choose the right skincare products that fit their exact skin type. With men currently being undereducated around beauty and skincare, the aim is for this app to help them on their way to becoming more educated and making more informed individual decisions. 


The app seeks to make men's skincare journey personalized for the user. A questionnaire is required, which ask about the individual's skincare struggles, skin care goals, and current routine. This is followed by a lifestyle test around the individual's diet, drinking and exercise habits, stress level, and sleep. After answering the test, the consumers will be required to upload a selfie of their skin to start their personalized skincare journey. When the data has been collected, and the selfie has been analyzed, the user will be taken to the app's home page, where the user can find daily personalized skincare insights. These insights are based on the result of the individual's test result and skin analysis. The insights guides beginners on how to take care of their exact skin type with content such as: "step-by-step morning routine for oily skin" and "top recommended products to get rid of acne" that could be shown on the individual's home page. 


Consumers can go to the app's explore page to view skincare products recommended for their exact skin type. With men aged 18-34 willing to buy cosmetics online and in-store from both traditional women's and men's brands, the app will also show skincare from women's brands. However, the individual can choose to filter their searches after men's brands only, brand, and filter after category. The app has a "subscribe now" feature, which allows the user to set up a subscription and receive personalized products every month.


On the "My Skin" page, the user can read about their skin type to make more informed decisions if they want to be more educated about their skin type. Furthermore, the user will have personalized routine recommendations, with a morning and night routine that fits their skin type. The user can also choose to create their own routine.


Lastly, the app has a "community" page to make a beauty community more accessible for men, with the younger generation valuing their peer's opinions over an expert. The intention is to make the community a safe space for men to ask each other about beauty and skincare advice and benefit from each other's knowledge. The member's page also allows users to create groups around different subjects. However, the app will also have the feature "ask an expert," where users can ask a professional dermatologist if they have any questions they want to have answered by a professional or if they don't feel comfortable asking others for advice yet. 

Example by ZO Communication


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