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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of feminity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.


 Mood-Boosting Vitamin Tabs

Market Trends / Gen Z Consumer Insights / Product Ideation / Visual Identity

The innovation idea is to create the vitamin company or product "Good Mood". The idea is to develop mood-boosting effervescent tablets that turn into a delicious and functional vitamin water drink. The benefits of effervescent tablets are that they are more sustainable than buying canned or bottled infused water due to being waterless and can and bottleless. The jar contains 60 tablets that can quickly turn into delicious vitamin waters that boost their mood when mixed with tap water. Furthermore, it is more cost-efficient due to not paying for water from the brand, while the product lasts longer than buying vitamin water in the store.


Consumers can mix their vitamin water drink at home or on the go, which is a more cost-efficient and sustainable solution. These effervescent tablets aim to be a more sustainable alternative to vitamin water that also boosts Gen Z's mental health. These effervescent tablets have a pleasant taste while being useful for people who don't enjoy swallowing pills. The tables can easily be added to a reusable water bottle that can be refilled and consumed on the go. For consumers, supporting their immunity through liquid has become a popular trend, and these tables help consumers keep their immunity and their mental health in one. The idea is to create three different types of Effervescent tablets that help boost Gen Z's mood:

JOY & LOVE: Infused with L-Theanine, Schisandra, Damiana, Rhodiola Rosea and Gaba to bring out feelings of happiness and love while offering a boost of energy.
Taste: Watermelon and Kiwi

FOCUS FOREVER: Infused with Organic Lions Mane, Citicoline, Gaba & MCT oil to help stay laser-focused and think more clearly throughout the day.
Taste: Tropical Citrus

CALM & COLLECTED: Infused with Reishi Mushroom, L-Theanine, Ashwagandha, Passionflower & Lemon Balm, to elevate mood, smooth out stress, and find inner peace.
Taste: Blueberry and Lavender 

The efferent tables can easily be added to water and are sugar-free, dairy-free, gluten-free, and vegan. It contains adaptogens and botanicals with mood-boosting effects while tasting good. The product comes in plastic-free compostable packaging, and the tablets come in refillable and recyclable containers, making these sustainable options for functional drink lovers.

Visuals by ZO Communication


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