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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of feminity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.

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Picture: Heartly Lab

Picture: Flow

Meditative Beauty Rituals

As the daily practice of meditation is becoming normal amongst Gen Z's, brands are taking advantage of that opportunity to incorporate meditation into their products & offerings.

 

According to a report conducted by Sciences Direct, rituals have proven to reduce anxiety. Adopting a routine helps costumer regain a sense of control & empowerment in an uncertain environment.

 

Customers will seek beauty rituals to reduce stress & anxiety and take a step back to enjoy self-care. In a stress-full post Covid time, we will see how meditation & beauty rituals will come together to create synergies for brands & customers..

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Picture: About Her

Picture: Glass House Journal

Personalized DNA Gummies

Market Trends / Gen Z Consumer Insights / Product Ideation / Visual Identity

The idea is "my daily glow", an innovation that considers consumers' DNA in order to create personalized inner beauty supplements for the next generation of consumers. "my daily glow" strives to help the customer achieve optimal glowing skin from within by taking a personalized approach. The company will have an app that supports a customized journey for the customer.

 

The customers take an at-home DNA swab test and answer a lifestyle questionnaire. After the results are ready, the customers can book a personalized consultation on the company's app with one of the company's beauty experts, that informs the customers about what their DNA says about their skin. The beauty expert seeks to understand the customer's goals for their skin to ensure that the supplement produced will reach those goals.

 

The lab produces a personalized vegan beauty gummy that considers the customer's genes. Customers can receive their personalized gummy on subscription directly to their doorstep. The beauty gummy seeks to target the individual's skin issues, such as acne, aging, or dry skin, from within and support natural healthy glowy skin. Genes affect skin conditions, and consumers now expect brands to target those skin issues, even if they are caused by genes, which is what this product is aiming to tackle with its "inner beauty" approach.

 

Consumers are looking for personalized beauty products with a holistic approach to wellness. The innovation offers customers personalized beauty supplements containing all the nutrients suitable to support their skin. From the company's app, the customer can track the supplements' results and share them with their friends. They will also receive actionable insights and recommendations for receiving the most optimal skin, that takes their genes into consideration. The company can ultimately expand its assortments from supplements to beauty drinks and bars consisting of the nutrition needed to support the customer's journey towards glowy skin.

Visual by ZO Communication

 

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