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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of feminity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.



Picture: Heartly Lab

Picture: Flow

Meditative Beauty Rituals

As the daily practice of meditation is becoming normal amongst Gen Z's, brands are taking advantage of that opportunity to incorporate meditation into their products & offerings.


According to a report conducted by Sciences Direct, rituals have proven to reduce anxiety. Adopting a routine helps costumer regain a sense of control & empowerment in an uncertain environment.


Customers will seek beauty rituals to reduce stress & anxiety and take a step back to enjoy self-care. In a stress-full post Covid time, we will see how meditation & beauty rituals will come together to create synergies for brands & customers..


Picture: About Her

Picture: Glass House Journal

Ocean Plastic Reusable Coffee Cup 

Full Creative & Market Opportunity Service

360 The Studio is specializing in premium, trendy and sustainable alternatives to single-use plastic. The company seeks to reach the trendy and environmentally concerned Gen Z and Millennials. The launch product is a reusable travel mug made from ocean plastic. The intention is to create a trendy reusable travel mug made from ocean plastic, which we have not seen yet, and create the first-ever product of its kind. Currently, no reusable coffee cups are made from ocean plastic on the market. The company "Ocean Bottle" is famous for its reusable bottles made from ocean plastic but doesn't offer coffee cups. Therefore, there is a gap in the market for sustainable and trendy-looking travel mugs.


The ideas is for the cup to feature educational statements about ocean pollution, targeting stylish and conscious Gen Z & Millennials looking for a trendy alternative to single-use plastic cups. The company can set the tone for the next generation and be an innovative community of first movers towards sustainability, spreading the message around single-use plastic and ocean pollution fashionably.


The cups should be made from recycled ocean plastic and be insulated with recycled stainless steel. Millions of tons of plastic end up in our oceans yearly, and only 9% of the plastic ever made has been recycled according to RTS. Let’s change that: This cup can easily be recycled after use and reduce the need for material from virgin sources. 


The reusable mug has many benefits. It keeps hot drinks warm for a longer time while it is good for the environment. The double wall insulated cup also protects your hands from burning when holding the cup. 


The reusable mug should be made with a 100% spill-proof design. The customer should not worry about spilling or carrying the cup in their bag – it won’t leak. Furthermore, the commuter lid makes it easy to drink from the cup while you are on the go. The 180-degree twist lid makes it easy to fill up the cup. 


The reusable mugs should be BPA-free. The customer should not worry about harmful chemicals. The cups are also 100% dishwasher and microwave safe and fit normal cupholders. 


The focus is on spreading the message about single-use plastic and ocean pollution fashionably. The brand has a unique twist as the products contain educational facts about how single-use plastic affects the oceans. Therefore, when carrying the cups around the streets, the customers help contribute to spreading awareness about ocean pollution. 


At the bottom of the cup, there should be a QR code that you can scan with your phone. The intention is in the future to enter a partnership with cafés willing to donate a small amount of the profit from the coffee to the ocean plastic saver organization when customers bring in their reusable mugs. Many cafes offer discounts when using disposable cups, such as Starbucks, Pret & Cafe Nero. The idea is to have partnerships with more exclusive, premium coffee places and cafes, offering discounts and benefits. 


The plan is to partner with the organization Plastic For Change, which will help retrieve plastic from the ocean every time someone buys cups. When buying the cup, in partnership with the organization Plastic For Change, customers help retrieve 10KG plastic from the sea. 

Visuals by ZO Communication

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