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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of femininity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.



Picture: Heartly Lab

Picture: Flow

Meditative Beauty Rituals

As the daily practice of meditation is becoming normal amongst Gen Z's, brands are taking advantage of that opportunity to incorporate meditation into their products & offerings.


According to a report conducted by Sciences Direct, rituals have proven to reduce anxiety. Adopting a routine helps customers regain a sense of control & empowerment in an uncertain environment.


Customers will seek beauty rituals to reduce stress & anxiety and take a step back to enjoy self-care. In a stress-full post Covid time, we will see how meditation & beauty rituals will come together to create synergies for brands & customers..


Picture: About Her

Picture: Glass House Journal


"Studies conducted by BMC Dermatology show that 30 percent of dermatology cases originate from a psychological problem."


Beauty brands must enter the minds of psychic dermatologists to meet the demands of the next generation of consumers. Psych dermatologists pay extra attention to mental health effects on the skin.


Beauty brand: Strange Bird has created a six-minute self-care ritual kit consisting of the Inner Clarity Cleanser, The Inner Balancing Serum, and the Inner Light Moisturizer paired with six-minute mediations to tap into customers' mindful self-care moments.


The ritual is focused on washing away both physically and mentally, with the final step being to practice self-love. All products are infused with crystals and flower essence.

Dissolvable duck
Hair Gel

Market Trends / Gen Z Consumer Insights  / Ideation / Brand Identity  

Most hair clays use a high amount of alcohol, known to scalp the hair. Alcohol can cause skin itching, dryness, and hair loss. Furthermore, it strips down the hair's natural oils, making it feel dehydrated. Hair wax and gel is a part of many men's standard grooming routine, but can harm the environment, and be harsh for the hair. Most are sold in non-biodegradable plastic tubes or plastic tubs, which often end up in landfills where it stays for hundreds of years and contains toxic ingredients that harm the environment when washed out. 


The idea is to create the company "Jellyfish", which creates personalized, eco-friendly hair wax in dissolvable single-use pods. The hair clay is 100% natural, cruelty-free, paraben-free, chemical free and made with no artificial fragrances. It has been mildly scented with essential oil. The hair clay/wax/pomade is crafted using only natural ingredients and takes environmental care when sourcing the most natural ingredients. Each hair clay is made with six simple ingredients that serve the individual's specific hair type, structure, wishes, and preferences. Fewer ingredients enhance transparency for the consumer, while it more easily penetrates the hair follicle, resulting in an all-day treatment for the hair. The consumer takes an online quiz to create a custom formula for the individual. The test finds out the individual's hair type; straight, wavy, or curly hair; the hair structure: fine, medium, or thick; and the hair concerns: Hair loss, dry hair, oily, dull hair, frizzy hair, split ends, color damaged or gray hair. Finally, the consumers choose whether they prefer a light, medium, or strong hold. After the result, the company creates a unique customized hair clay, shipped directly to the consumer's door with natural ingredients and oils that are beneficial for the individual's hair. Components that the hair clay could consist of could be some of the following: 


Beeswax: enriched in vitamin A, soothes the scalp, holds the hair

Diatomaceous Earth: natural algae-derived clay fosters hair growth

Jojoba Oil: nutrient rich in vitamins C, B, E

Coconut Oil: promotes longer, thicker hair

Natural Essential Oils: Tea Tree, Bergamot, Lavender, Lime 

Natural Botanical Extracts: Aloe Vera, Chamomile, Honeysuckle, Sunflower

Peppermint Oil: The topical application of peppermint oil on bald spots can help regrow hair naturally.

Rosemary Oil: Another essential oil with proven hair growth benefits is rosemary oil.

Cedarwood: Thought to promote hair growth and reduce hair loss by balancing the oil-producing glands in the scalp.

The hair clay comes in single-dose water-soluble pods and is the first product of its kind. The clays are on a water-free liquid base, but once it is mixed with the water, it turns into hair clay, and the pod dissolves. Nohbo has created a patented unique technology that allows products to be stored in a water-soluble pod. Their pods are single-dose water-soluble pods that contain a water-free liquid base. When exposed to water, the membrane dissolves, allowing the ingredients to be realized. Nohbo's water-soluble, biodegradable polymer film technology is made from naturally derived esters and diols. 


The single-dose pods make sure that the clay is precisely dosed so that the individual only uses the necessary amount and avoids overconsumption that harms the environment. Furthermore, these single-dose pods are small, easily portable, and can be carried in consumers' pockets and used whenever they have access to water. 

Visuals by ZO Communication


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