Innovation Description

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The idea is to create a Gen Z fragrance line called "Mood ATM." The idea is to create a product innovation that allows consumers to switch their fragrances according to their moods. As consumers' mood changes, so should their fragrances. The process could work like this: consumers start by taking a lifestyle test that determines their lifestyle, mood, and personality. The test considers the customer's personality, mental state of mind, and how the customer would like to feel. Depending on the customers' moods, the company creates four different fragrances that match their personality and mood with functional effects. The company acknowledges customers' multi-faceted personalities and allows them to switch perfumes according to their moods by creating four different perfumes.The company produces different personalized fragrance combinations for customers with mood-boosting effects.

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Customers receive their perfumes on a subscription basis every month. The fragrances explain the different scents, what it says about their personality, for which mood the fragrances should be used, and the functional effects. If the customer feels like their perfume combinations don't represent them anymore, they can retake the test and get an updated combination.

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Consumers want brands to understand their true personalities. Therefore, the idea is to create an innovation that celebrates the customer's unique and constantly changing self. Is the individual feeling low, lacking focus, having trouble sleeping, or doesn't feel very inspired? Is their personality very expressive and extroverted? Consumers always feel different emotions, which is why the intention is to create a fragrance brand that takes the many moods and personalities into consideration. 

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