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Male Beauty Market


Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of femininity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.



 Mood-Boosting Perfumes On Subscription

Market Trends / Gen Z Consumer Persona  / Ideation / Brand Identity  

Innovation Description

The idea is to create a Gen Z fragrance line called "Mood ATM." The idea is to create a product innovation that allows consumers to switch their fragrances according to their moods. As consumers' mood changes, so should their fragrances. The process could work like this: consumers start by taking a lifestyle test that determines their lifestyle, mood, and personality. The test considers the customer's personality, mental state of mind, and how the customer would like to feel. Depending on the customers' moods, the company creates four different fragrances that match their personality and mood with functional effects. The company acknowledges customers' multi-faceted personalities and allows them to switch perfumes according to their moods by creating four different perfumes.The company produces different personalized fragrance combinations for customers with mood-boosting effects.

Customers receive their perfumes on a subscription basis every month. The fragrances explain the different scents, what it says about their personality, for which mood the fragrances should be used, and the functional effects. If the customer feels like their perfume combinations don't represent them anymore, they can retake the test and get an updated combination.

Consumers want brands to understand their true personalities. Therefore, the idea is to create an innovation that celebrates the customer's unique and constantly changing self. Is the individual feeling low, lacking focus, having trouble sleeping, or doesn't feel very inspired? Is their personality very expressive and extroverted? Consumers always feel different emotions, which is why the intention is to create a fragrance brand that takes the many moods and personalities into consideration. 

Visuals by ZO Communication



Pictures from various sources of the internet, internal use only

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