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Male Beauty Market

Trend description:

Society has shifted, with Gen Z starting to embrace gender neutrality and change their definitions of femininity and masculinity. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars, according to Statista. According to grand-wire research, the global men's personal care market was valued at USD 30.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.



Picture: Heartly Lab

Picture: Flow

Meditative Beauty Rituals

As the daily practice of meditation is becoming normal amongst Gen Z's, brands are taking advantage of that opportunity to incorporate meditation into their products & offerings.


According to a report conducted by Sciences Direct, rituals have proven to reduce anxiety. Adopting a routine helps customers regain a sense of control & empowerment in an uncertain environment.


Customers will seek beauty rituals to reduce stress & anxiety and take a step back to enjoy self-care. In a stress-full post Covid time, we will see how meditation & beauty rituals will come together to create synergies for brands & customers..


Picture: About Her

Picture: Glass House Journal


Mood-Boosting Vegan Ice Cream

Trend Insight / Gen Z Consumer Insights  / Ideation / Brand Identity  

The idea is to create a mood-boosting superfood vegan ice cream line called "Jolly's." The ideas are for the ice creams to be vegan and sugar-free and made with natural superfoods. These superfoods have mood-boosting effects, and therefore the product is made with the intention to help the consumers feel uplifted and be in a better mood when eating the ice cream.  


Most people turn to sweets and candy when depressed, and these mood-boosting ice creams can empower emotional eating while helping boost the consumer's mood. The ice creams are made with coconut milk to ensure that dairy alternatives have the same full-bodied mouthfeel as dairy products. Consumers can eat these mood-boosting superfood ice creams without feeling any guilt, while they don't have to compromise on the taste. The idea is to create functional and delicious ice creams that turn up the body's superpowers. The idea is to launch four flavors:

  • Matcha green tea ice cream

  • Golden milk ice cream

  • Acai blueberry ice cream

  • Unicorn spirulina ice cream


These are made with the superfoods matcha, turmeric, acai, and spirulina which are all known for their immunity-supporting effects, and studies have also suggested mood-boosting benefits. The idea is to create a playful and colorful ice cream brand that lets the consumer have the best of both worlds. The intention is to market the ice creams on Instagram and TikTok with a colorful, fun, bold, and playful aesthetic.


Visuals by ZO Communication


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