360 The Studio is specializing in premium, trendy and sustainable alternatives to single-use plastic. The company seeks to reach the trendy and environmentally concerned Gen Z and Millennials. The launch product is a reusable travel mug made from ocean plastic. The intention is to create a trendy reusable travel mug made from ocean plastic, which we have not seen yet, and create the first-ever product of its kind. Currently, no reusable coffee cups are made from ocean plastic on the market.The company "Ocean Bottle" is famous for its reusable bottles made from ocean plastic but doesn't offer coffee cups. Therefore, there is a gap in the market for sustainable and trendy-looking travel mugs.

 

The ideas are for the cup to feature educational statements about ocean pollution, targeting stylish and conscious Gen Z & Millennials are looking for a trendy alternative to single-use plastic cups. The company can set the tone for the next generation and be an innovative community of first movers towards sustainability, spreading the message around single-use plastic and ocean pollution fashionably.

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100% RECYCLED AND RECYCLABLE 

The cups should be made from recycled ocean plastic and be insulated with recycled stainless steel. Millions of tons of plastic end up in our oceans annually, and only 9% of the plastic ever made has been recycled according to RTS. Let's change that: This cup can easily be recycled after use and reduce the need for material from virgin sources. 

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DOUBLE WALL INSULATED 

The reusable mug has many benefits. It keeps hot drinks warm for a longer time while it is good for the environment. The double wall insulated cup also protects your hands from burning when holding the cup. 

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100% SPILL-PROOF DESIGN 

The reusable mug should be made with a 100% spill-proof design. The customer should not worry about spilling or carrying the cup in their bag – it won't leak. Furthermore, the commuter lid makes it easy to drink from the cup while you are on the go. The 180-degree twist lid makes it easy to fill up the cup. 

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FREE FROM HARMFUL CHEMICALS 

The reusable mugs should be BPA-free. The customer should not worry about harmful chemicals. The cups are also 100% dishwasher and microwave safe and fit normal cupholders. 

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SPREAD AWARENESS 

The focus is on spreading the message about single-use plastic and ocean pollution fashionably. The brand has a unique twist as the products contain educational facts about how single-use plastic affects the oceans. Therefore, when carrying the cups around the streets, the customers help contribute to spreading awareness about ocean pollution. 

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QR CODE 

At the bottom of the cup, there should be a QR code that you can scan with your phone. The intention is in the future to enter a partnership with cafés willing to donate a small amount of the profit from the coffee to the ocean plastic saver organization when customers bring in their reusable mugs. Many cafes offer discounts when using disposable cups, such as Starbucks, Pret & Cafe Nero. The idea is to have partnerships with more exclusive, premium coffee places and cafes, offering discounts and benefits. 

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REMOVING PLASTIC FROM THE OCEAN 

The plan is to partner with the organization Plastic For Change, which will help retrieve plastic from the ocean every time someone buys cups. When buying the cup, in partnership with the organization Plastic For Change, customers help retrieve 10KG of plastic from the sea.