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Vibrant selfies for vibrant people. Over

An up-to-speed Gen Z lead and founded agency.

How do we do it?

At ZO Communication, we offer a fresh and unique approach to consumer behavior & trend forecasting that other agencies may not have. As a Gen Z agency,  we leverages our personal experience to provide valuable insights into emerging trends and shifts in consumer behavior, offering a relevant viewpoint that other agencies don't have.

We leverage social media platforms like TikTok combined with trusted market data analytics, proactive trend analysis, and customized solutions.

This method allow us to help businesses effectively engage with this influential demographic.
 Partner with us to stay ahead of the curve and drive your business forward.


Our Founder


Founded by Sophia Lassen, a Gen Z herself and a seasoned expert in luxury brand management, ZO Communication was born out of a passion for the luxury and lifestyle industries. With a deep understanding of the challenges and opportunities that the digital-native Gen Z presents, Sophia are dedicated to helping brands successfully navigate this ever-changing landscape.

Sophia’s journey began while pursuing her Master's degree in Luxury Brand Management at Regent's University London, where she encountered the challenge of meeting the needs and wants of Generation Z during a project with the prestigious retailer Harrods. This exploration sparked a passion within her to delve deeper into this complex challenge.

Prior to her Master's, Sophia graduated with a BSc in Business Administration and Organizational Communication from Copenhagen Business School. Sophia has also supplemented her knowledge through a series of specialized courses, including the Futures Thinking specialization by the Institute for the Future, a Trend Course offered by Trend Watching, and the Trends & Foresight Masterclass Series presented by The Future Laboratory. This has further refined her skills in trend forecasting, consumer behavior analysis, and strategic planning.


Tingskiftevej 5

2900 Hellerup

Copenhagen, Denmark


15 Ovington St

Chelsea, London
United Kingdom

Where are we located?

Need more details? Contact us

We are here to assist. Contact us by email or via our social media channels.

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